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Betterware/Jafra Appoints New CEO of Jafra USA

Karalee Mora has nearly two decades of experience in senior marketing positions from DoTerra to Perfectly Posh.

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By: Lianna Albrizio

Associate Editor

Betterware has appointed Karalee Mora to the role of CEO of Jafra USA.   Mora comes to Betterware following 18 years in direct selling, where she acquired extensive knowledge of the industry in senior marketing positions at companies such as DoTerra and Perfectly Posh. Most recently, she served as senior vice president marketing in Perfectly Posh, where she managed a multi-million-dollar marketing budget; effectively prioritized and allocated resources including ensuring investment deliv...

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